Grayling Insights
Are CEO's the new celebrities in town?
Přidal Na 12.10.2011 Od Yvonne Maher V Central and Eastern Europe, Europe, Middle East & Africa, Grayling Insights, Czech Republic
A couple of weeks ago, I had the pleasure of attending an event organised by the London Irish Business Society with the Chief Executive of International Airlines Group, Willie Walsh, as an inaugural speaker. Willie gave a very fluent speech on the company’s standpoint on air passenger duty, its plans…
Irrational information?
Přidal Na 11.10.2011 Od José María Ochoa V Central and Eastern Europe, Europe, Middle East & Africa, Grayling Insights, Czech Republic
Martin Lindstrom is one of today’s greatest marketing gurus, to the extent that he is a 2009 recipient of TIME Magazine's “World's 100 Most Influential People”. Well then, Martin defends what he calls the somatic brand. His proposal is brand-building on the basis that “we are only aware of 15%…
The Magic Formula
Přidal Na 23.09.2011 Od Bart Wauters V Central and Eastern Europe, Europe, Middle East & Africa, Grayling Insights, Czech Republic
In Spain, during this pre-election time, some candidates would be less nervous if they had a magic formula to predict the outcome. In the U.S.A, they already have this formula: Professor Allan Witman , of the American University in Washington, has accurately predicted the election of each U.S. President since…
A new era in the healthcare industry: more communication and user empowerment
Přidal Na 21.09.2011 Od Cristina Espallargas V Central and Eastern Europe, Europe, Middle East & Africa, Grayling Insights, Czech Republic
One of the economic sectors facing the greatest amount of change at this time of economic and social upheaval is public health. This transformation is not limited to healthcare but extends to the medical and pharmaceutical industries as a whole. Over most of the past decade, the pharmaceutical industry has…
Measuring brain cells and bacteria
Přidal Na 21.09.2011 Od José María Ochoa V Central and Eastern Europe, Europe, Middle East & Africa, Grayling Insights, Czech Republic
Neuromarketing and neurocommunication are two subject matters devoted to applying neurosciences to traditional market research techniques. Nowadays, we do not merely measure opinions, attitudes, preferences or dissertations clearly expressed by individuals subject to investigation, but rather focus on brain activity generated by the observation or use of a product, spot,…