Grayling Insights

Taking advantage of social networks in communication without overusing them

Přidal Na 17.01.2012 Od Adrian Elliot V Central and Eastern Europe, Europe, Middle East & Africa, Grayling Insights, Czech Republic

The growing influence of online communities and social networks is making companies ask themselves the inevitable question: what can we do to increase our presence in the conversation? Logically, this query leads us to evaluate which are the requisite tools for increasing our “digital fingerprint”; whether Twitter, Facebook, YouTube, or…

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Google+ in search of friends

Přidal Na 7.11.2011 Od Adrian Elliot V Central and Eastern Europe, Europe, Middle East & Africa, Grayling Insights, Czech Republic

For a couple of weeks last July, it looked like Facebook had found its nemesis. Its rival, Google, launched its new social network, Google+, in beta version, with exclusive access for guests, which promptly became the “talk of the town” in blogs and online media. Within a few days, several…

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