Grayling Insights
Taking advantage of social networks in communication without overusing them
Přidal Na 17.01.2012 Od Adrian Elliot V Central and Eastern Europe, Europe, Middle East & Africa, Grayling Insights, Czech Republic
The growing influence of online communities and social networks is making companies ask themselves the inevitable question: what can we do to increase our presence in the conversation? Logically, this query leads us to evaluate which are the requisite tools for increasing our “digital fingerprint”; whether Twitter, Facebook, YouTube, or…
The need to communicate, influence and generate trust
Přidal Na 17.01.2012 Od Natividad de Mateo V Central and Eastern Europe, Europe, Middle East & Africa, Grayling Insights, Czech Republic
We have suffered four years of crisis; an unannounced crisis that persists, year after year, without a clear sign of subsiding. Once more, perspectives for the New Year are not very flattering: recession alerts, volatility in the markets, fragility in the financial sector, fiscal deficit, rising risk premiums, falling ratings,…
Internal Communication? Not the most important issue, we will take care of it later…
Přidal Na 3.01.2012 Od Cristina Espallargas V Central and Eastern Europe, Europe, Middle East & Africa, Grayling Insights, Czech Republic
We probably have heard these comments more than once: “There are other more pressing issues; we cannot take care of internal communication at this point… Each employee ought to know what he has to do by now. We have nothing positive to say: so it is better not to say…
Macho Men
Přidal Na 3.01.2012 Od Bart Wauters V Central and Eastern Europe, Europe, Middle East & Africa, Grayling Insights, Czech Republic
Macho macho man… the melody by Village People spontaneously comes to mind whenever one sees the Putins and Berlusconis of this world, but few people know that the positioning of these two leaders (well, ex-leader in Berlusconi’s case, although he has promised that he will return, at least as President…
Václav Havel – a tribute from Grayling Czech Republic
Přidal Na 23.12.2011 Od Aleš Pospíšil V Czech Republic, Central and Eastern Europe, Europe, Middle East & Africa, Grayling Insights, Grayling Blog
Václav Havel, the Czech Republic's first president after the Velvet Revolution against communist rule, died last Sunday. Although aware of his serious illness, his death has come as a shock to us all nonetheless. We are all mourning for our president and want to pay our respects to the man…
Planned Obsolescence applied to communications
Přidal Na 30.11.2011 Od Isabel Bermejo V Central and Eastern Europe, Europe, Middle East & Africa, Grayling Insights, Czech Republic
I must admit that my perception of the world changed completely when I saw the excellent documentary in Spanish Television: “The Light Bulb Conspiracy - The untold story of Planned Obsolescence”, by Cosima Dannoritzer, acknowledged as Best Documentary by the Television Academy and winner of the “Ondas International TV Award…
A Virtual Triumph
Přidal Na 23.11.2011 Od Andrea Rodriguez-Miñón V Central and Eastern Europe, Europe, Middle East & Africa, Grayling Insights, Czech Republic
A few days before the general elections in Spain, the media published their conclusions on the presidential debate between the two candidates of the country’s two main political parties. The general eagerness to grant the victory to one of the two before the elections has led citizens, parties and media…
Google+ in search of friends
Přidal Na 7.11.2011 Od Adrian Elliot V Central and Eastern Europe, Europe, Middle East & Africa, Grayling Insights, Czech Republic
For a couple of weeks last July, it looked like Facebook had found its nemesis. Its rival, Google, launched its new social network, Google+, in beta version, with exclusive access for guests, which promptly became the “talk of the town” in blogs and online media. Within a few days, several…
Grayling Future Planet launch
Přidal Na 4.11.2011 Od Bruce Shu V Central and Eastern Europe, Europe, Middle East & Africa, Grayling Insights, Czech Republic
Earlier this week, 20 or so Grayling team members converged on London to celebrate the launch of our newly rebranded sustainability and CSR practice, Grayling Future Planet . Through the clinking wine glasses and excited discussions of new possibilities, one message came through particularly clearly to me. And that is,…
The complex challenge of reaching thousands of content creators
Přidal Na 28.10.2011 Od Jorge Mezcua V Central and Eastern Europe, Europe, Middle East & Africa, Grayling Insights, Czech Republic
The change both press and content creators are experiencing represents a great opportunity for corporations in their PR strategies. Up to the confirmation of blogs as great trend and opinion setters, and with the arrival of the crisis to the press, corporations had content creators clearly identified, thus it was…